Directed by debutant Vishal Mishra, the film is a social, romantic and sensitive drama set in Kanpur.
"Himesh has not only lost the weight but has gone in the skin of character in every way possible...it will be a surprise package for audience," Mishra said in a statement.
"He (Himesh) has immense faith in me and that makes me feel even more responsible towards delivering a quality film," he added.
For Himesh, it is an "absolutely fulfilling experience" to associate with Essel Vision and Zee on the film.
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"I'm very excited about the script of 'Heeriye'. It is a beautiful content-driven love story which not only provides ample scope for melodious music but also showcases a relevant story which requires to be told," he said.
Produced by Essel Vision Productions Limited and HR Musik, 'Heeriye' is all set to go on floors in winter this year.