Bollywood actress Priyanka Chopra, who has been roped in to endorse a variant of a toothpaste by consumer products major Colgate-Palmolive (India) Limited, recommends proper oral care.

The actress, who has been roped in for Colgate Active Salt Neem's launch campaign, can be seen promoting the new toothpaste in a new ad.

"In today's world, given the kind of lifestyle we all lead, taking care of all aspects of our health has become very important. A critical part within that, which is often ignored, is oral care. That's where Colgate steps in with its new 'Active Salt' toothpaste filled with the goodness of neem," the "Dil Dhadakne Do" star said in a statement.

The product is a 'Made in India' innovation from Colgate, developed on the dental benefits of neem as an anti-germ, anti-inflammatory, antiperiodontic, and antiseptic solution.


Priyanka was found to be a perfect fit to be its brand ambassador as she is an "inspiring personality and global superstar who embodies our brand values so well",

said Eric Jumbert, director, marketing, Colgate-Palmolive (India) Limited.