After showcasing his film "Taj Mahal- An Eternal Love Story" in Pakistan, Akbar Khan is now working
on a detailed marketing strategy to re-launch the film in India.
"The fact that the film is a huge success in Pakistan speaks about the film's calibre and the release
strategy that worked excellently for the film. Unfortunately, the Indian release of the film was a very
callous one which badly affected its prospects," said Khan.
He is annoyed with distributors in India for dumping the publicity material without even taking a look at
them.
"I was shocked by the indifferent attitude of the distributor but I could do little about it. By that time, the
release of the film had already been announced. But I now intend to rectify what has happened," he
said.
He has taken inspiration from "Braveheart" and "Cinderella", which flopped due to faulty marketing plans
in their initial run but turned out to be blockbusters when released again.
Friday, May 12, 2006 17:24 IST