Ajay Devgan is much talked about these days, especially for his penchant to pick up good roles. But what is not as well known is his popularity in the advertising industry.

"He gets at least two to three offers every day. His image as a sensitive actor and strong family man, as well as his reputation for professionalism has earned Ajay the respect of the advertising industry and he is in great demand for new ads," said a source close to him.

True to his personal convictions he is very choosy about the ads he wants to be part of because he does not work just for money.