The youth films wing of Yash Raj Films, Y-Films, is back with their new web series,Bang Baaja Baaraat,featuring Ali Fazal and newcomer Angira Dhar in the lead.
Bang Baaja Baaraatis the story of two crazy families which come together for one crazy wedding. The cast of the film also includes Rajit Kapoor, Shernaz Patel, Gajraj Rao, Ayesha Raza, Neil Bhoopalam in prominent roles.
Talking about the web series, Y-Films, Talent Management head and producer Ashish Patil said, "Y-Films has always believed in pushing the boundaries of story-telling, our first series Man's World was just the start of that journey on the web. WithBang Baaja Baaraat,we are upping the ante on the medium with one of the most incredible star casts that a web series has ever seen in India and a cinematic vision that's never been seen on the net. The series itself is a fantastic ride, like a mad destination wedding gone wrong. Don't miss it!"
Amin Lakhani, Leader - Mindshare Fulcrum adds, "We, at Mindshare always thrive in coming up with unique ideas that connect a brand to its consumer. YRF's forte of creating clutter breaking content & Mindshare's expertise at driving innovations paves way for an iconic partnership. Given the grandeur & the star cast, we sawBang Baaja Baaraatas a great opportunity for a contemporary brand like Lakme. It has also given us a platform to engage the brand's audience by creating interesting content around the series and its protagonist, Angira."
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Thursday, October 15, 2015 10:00 IST