The latest song 'Jalte Diye' from Salman Khan and Sonam Kapoor starrer 'Prem Ratan Dhan Payo' was launched in a unique way. Prior to the song launch, the fans were in for a big treat when Salman Khan sent out his first ever Twitter video by expressing what Love in a Sooraj Barjatya film means to him. Alongside his co-star Sonam Kapoor also sent out her video on Twitter by expressing what her inspiration in love.

While Salman revealed that the song would be launched, Sonam went a step further and asked fans what love meant to them, which the films official handle took up and started an activity called #CelebratePremWithJalteDiye and asked fans to tell the world what love means to them by sending in videos.

The song showcases the beautiful tender romance between the couple - Prem and Maithili from Prem Ratan Dhan Payo.