"Ladies vs. Ricky Bahl" star Ranveer Singh will front the advertisements of Set Wet deodorants.

`We are delighted to have Ranveer Singh as the face of our Set Wet range of deodorant range. Apart from being probably the most popular star in the brand target consumer, Ranveer also happens to live the brand philosophy of 'Sada Sexy Raho',` Marico Limited's chief marketing officer Anuradha Aggarwal said in a statement.

She believes that the `Bajirao Mastani` actor appeals to the masses with his charm and passion.

The new campaign is slated to launch in February next year.