Amway India, a direct selling fast-moving consumer goods company, has signed actor-filmmaker Farhan Akhtar as the ambassador to promote Nutrilite - a brand of vitamins and dietary supplements.

`We needed a strong and credible face who could help people understand the role of supplementation in addition to balanced diet and exercise as part of leading a healthy lifestyle. Farhan Akhtar was an obvious choice," Amway India CEO Anshu Budhraja said in a statement.

Talking about Farhan as the brand ambassador for Nutrilite, Amway India Chief Marketing Officer Sundip Shah said: `Besides being talented and versatile, Farhan is physically fit with a stature and youth appeal that resonates well with Nutrilite's world class image offering the best of nature and the best of science for optimal health.`

Farhan strongly believes that "it is important to take care of one's daily nutritional needs for a healthy and long life. People should understand the virtues of being fit, healthy and eating right".