Bollywood actor Kartik Aryan of "Pyaar Ka Punchnama" fame has been roped by a perfume body spray brand Envy1000 to be its brand ambassador.

"I am delighted to be on board with brand and looking forward to contribute by connecting with youth of our nation. This is one of my first brand as a brand ambassador and I am sure we are going to have plenty of fun together," Kartik said in a statement.

The company has recently launched its new range under brand Envy1000 'Crystal' series for men and women. It is the company's focus brand for 2016.

"Our focus is to 'young-ify' the brand and connect it with youth of today, and that's where Kartik comes in. We see a perfect 'goodness of fit' between Kartik and our brand as from where I see both represent same ethos.

"Kartik is truly a superstar among youth of today who is popular among boys for his attitude and is heartthrob among girls," Saurabh Gupta, director, Vanesa Care said.

Gupta also said that the new campaign will show Kartik in a new avatar.