At a time when no studio was willing to come on board and fund Udta Punjab, it was Ekta Kapoor's studio Balaji Motion Pictures that stepped up and backed the film that others found too risky. Now with the film embroiled in a standoff with the censor board, the makers stand on precarious ground with regard to its release, which is slated for 17th June.

With over 40 crores riding on the film's production and marketing costs, if it misses its planned release date, there will be a big financial blow to the studio.

While Balaji has been fighting to get the film cleared keeping the creative vision of the director intact, the financial blow would be sizeable if there is a delay in the release of the film. Ekta being well aware of the repercussions and loses, has decided to back the creativity of the film even at the expense of incurring additional costs in the event of a delay in release.