The makers of Dishoom have planned their release to be very wide for this non holiday Friday film.

We hear that the film team has executed very big plans for this action - adventure that has released today.

If sources are to be believed, the film has released not just in the usual center's but, Sajid Nadiadwala has targeted the film to release even in those small towns where only select films have released in the past.

This is due to the kind of marketing and promotion that has happened on the film. Industry experts share how the awareness and the buzz on the film is extremely high and how there is a lot of excitement around the release of the film.

Looking at this kind of anticipation among audiences, on public demand, towns like Sagwara in Rajasthan, Bardoli in Gujarat, Dewas in Madhya Pradesh and Zirakpur and Punjab will all watch this action adventure film on the big screens.

The film is releasing in 3000 screens across India.


Analysing all the aspects, trade pundits predict the film to take a very good opening.

Trade analyst Amul Mohan shares, "Dishoom has been tracking well since its first promo has been out and obviously there is a lot of curiosity for the film. I reckon the film is going to open on good figures like that can easily transcend the movie to have a big weekend as well."

This is for the first time Sajid Nadiadwala has roped in both the Dhawan brothers; Rohit Dhawan directing his brother Varun Dhawan.

The trailer, the songs and the promos have all been received extremely well by the audiences. It has got them really excited for the film.

Producer Sajid Nadiadwala, whose banner has been venturing into varied content successfully, has conceived Dishoom as a franchise. This has happened for the first time in Bollywood.

Produced by Sajid Nadiadwala under the banner of Nadiadwala Grandson Entertainment and presented by Eros International,Dishoom is directed by Rohit Dhawan released today!