Bigg Boss 10 has suffered its biggest blows this week. Media reports say, as per TRP ratings, the show does not feature anywhere among the top ten shows on television. Moreover, BB10 had to let go of one of its biggest attractions Om Swami this week because of a pending theft case lodged against him in a Delhi court.

Apart from that another controversial attraction Manu Punjabi was given an emergency exit after his mother passed away due to a respiratory disease. To top it all, Wild Card entry Elena Kazan who was expected to be a glam quotient, was eliminated from the show within a week from entering it.


Bollywood PR guru Dale Bhagwagar, who has handled media for a full 20 names on the show till Season 9, has not taken on any PR client for BB10 inspite of having interacted with 6-7 names including Gaurav Chopra, Rohan Mehra, Priyanka Jagga and even Elena Kazan before they entered.

On being asked why he did not sign up Elena, the celebrity publicist revealed, "I only wished her well for the show, but did not pitch for PR." When we asked, if he was aware she wouldn't last, Dale just smiled and gave a generic answer.

"PR is all about spinning content with knowledge, planning, strategy, clarity and vision. But this year, each and every BB contestant seems to be going about their appearance in an andhadhun (unfocused) fashion. Intelligent PR is not possible in such a scenario."