We're currently living in an era where social media has become the most preferred way of expressing one's individuality. Short form videos have taken the digital world by the storm. Creating a video featuring oneself none less than a celebrity is at your fingertips today. Social media platforms have also made interaction with celebrities much easier by diluting the lines between reality and virtuality. With almost every other person having an access to a smartphone, one such app that is making headway to the top is HYPSTAR.

Hypstar is a 15 second original short video community incubated by the Bytedance, China's tech giant, with leading AI technologies. It enables users to record fun and memorable moments in their daily lives easily and share them with people all over the world while meeting fun people in Hypstar. It is a personalized, extensive and high-quality content feed created specifically for you each time you open the apps.

Hypstar, has launched a unique campaign for its subscribers whereby they can interact with their favorite celebrities and stand an opportunity of earning money through participation. Their Live broadcasting show `Beat the Q` is the latest sensation where celebrities appear twice during a day, at 1 pm and 8 pm posing two sets of 12 questions each time. The subscribers can undertake this quiz and stand to earn rewards with increasing stakes at every level. Beat the Q will run over February and March offering several celebrity interactions to the subscribers. Through this quiz more than 2000 people stand a chance to win more than 10,000 dollars prize.

Hypstar has roped in Sonakshi Sinha for becoming one of their first quizzers. She is an avid social media user and active member on Instagram, Twitter and Facebook. Sonakshi will appear on the show as the quizzer challenging the subscribers with this quiz. Commenting on her association with Hypstar, Sonakshi Sinha says- `This innovation in the social media space is a great tool for me to connect with my fans and audience. Video platforms are always more personalized a gateway to stay connected with fans and followers. It's exciting to try newer platforms and Hypstar happens to my latest and most favorite discovery`.