Ekta Kapoor in joint association with Imtiaz Ali recently announced her upcoming film Laila Majnu which is an adaptation to the classic fable of the star-crossed lovers Laila and Majnu. The film stars newbies Avinash Tiwary and Tripti Dimri in the lead roles.

Laila Majnu is Ekta's third love story after the critically acclaimed Lootera and Ek Villan which was a Box office Superhit.

Currently striding high on the success of her recent release Veere Di Wedding, the announcement of her upcoming love story film Laila Majnu has created a lot of anticipation thanks to her previous successful films.

Hailed to be the TRP Queen and the pioneer of daily soap entertainment, Ekta Kapoor solely changed the face of Indian TV. After conquering TV and big screen, the content czarina is leaving impressive imprints on the digital audience. Ekta Kapoor clearly knows the pulse of viewers across the platform as she gave us movies based on different genres.

The filmmaker who has a wide audience across mediums believes in her audience and creates content catering to their needs.