Content Czarina Ekta Kapoor is all set to grace the much-coveted film festival in Mumbai on Friday evening.

The super successful film and television producer will be discussing the format of Balaji Telefilms and Balaji Motion Pictures. The celebrated filmmaker who has now ventured into the OTT space with ALTBalaji will share her thoughts on how she is attracting viewers for the latest medium.

Breaking stereotypes in the entertainment world, Ekta Kapoor carved a niche for her own, creating new content for the audience. Content Czarina Ekta has very well known the pulse of her viewers and delivered the best time and again.

Hailed to be the TRP Queen and the pioneer of daily soap entertainment, Ekta Kapoor solely changed the face of Indian TV. After conquering TV, the content czarina is leaving impressive imprints on the cine-goers.

The latest domain of Ekta Kapoor being the Digital platform, Ekta has tailor-made content for the online audience. She has her own digital video streaming service where she brings in content for the younger generation who prefer watching content on their phones.

Ekta Kapoor is currently mastering various mediums as she basks in the glory of her web series Home, gears up for the much loved and anticipated reboot of Kasautii Zindagii Kay and also is busy with her upcoming feature films 'Mental Hai Kya' and 'Jabariya Jodi'.