At a time when several music reality TV shows are being applauded for giving a platform to talent from different regions of the country, Daboo Malik, an Indian music director, composer, singer, actor and scriptwriter is giving new talent their due exposure "There are so many talented artistes coming to Mumbai to pursue their dream but having to leave because they couldn't cut it in the big city. They have the talent, but nowhere to perform and connect with the right audience. I want to give them a chance to showcase their work and connect them with the audiences"

"Not everyone from many talent hunts gets a chance to work in the industry but it is important to believe in yourself. They are all achievers" adds Daboo Malik

One of the artist Daboo Malik believes in is an Indian Pop/RnB phenom Nikita. Having lend her vocals and lyrics for Grammy award winning producer RedOne, platinum selling producer Russel Steedle (which garnered attention from Atlantic and Capitol Records), this singer-songwriter steps up to the plate to bring a south-Asian twist on the genre, creating space for a people largely underrepresented. Born and raised in Mumbai, India, Nikita grew up between two worlds: one, her family's deep ties to Indian Classical and old Bollywood music; the other, the years she spent learning and studying Pop/RnB music with industry music professional Samantha Edwards in her hometown, as well as at Musicians Institute, Los Angeles. Her sound aims to meld the two worlds together. Drawing deeply on the archetype of the Goddess, Nikita brings quick-witted but intensely dramatic lyrics about love and heartbreak supported by vocal melodies and guitar riffs that are a simultaneous nod to early 90's Bollywood and RnB as well as a unique approach to pop songwriting.

Nikita has worked in Tinki (2018, written and directed by Ankur Maan), Freyja (2017, written and directed by Shivin Grover; Tilted Square Films), and Fiat India

`Together, her debut single Honest and the following, Exodus, garnered half a million plays on Spotify alone`