Acer today announced that Bollywood actor Hrithik Roshan will endorse its brand and its products.

W S Mukund, Managing Director, Acer India, said in a statement, "Brand association with Hrithik, the leading filmstar with a string of successes such as Krrish & Dhoom-2, will give us a better mindshare among the young and first time users."

Hrithik Roshan said, "With many of its technological innovations and breakthrough moves, Acer products can really bring a lot of attitude and style into the lives of consumers today."