Marketing has become an important facet of the film world. We saw `Lagaan` setting the trend with `comic books` et al. And now Gaurang Doshi, producer of `Aankhen` (a film based on a bank robbery) claims to be strategizing. Recently, the Big B launched a game CD of the film of which he`s very much a part.

And on occasions such as these, how can one ever miss out on the Bachchan humour. Amitabh claims that robbing the bank on the game CD was much more difficult than in reel life. Nonetheless, the game will be making its way into music stores and you could well be part of a dangerous game too. All this at your own risk!