Who knew the three worlds- Heaven, Earth and Underworld would become the next big and trending marketing thing across? Well, leading brands and meme-zars definitely work in sync where Amazon Prime Video's Paatal Lok has become the new 'IT' thing which is inspiring campaigns and narratives, owing to the massive success it is enjoying.

The Amazon Original series, Paatal Lok created by Sudip Sharma, and produced by Anushka Sharma's Clean Slate Filmz released on 15th May and ever since, has been garnering appreciation from all across such that it has been hailed as the biggest show ever on OTT. The series' meme template shared by Anushka Sharma a few days ago has turned topical with Paatal Lok brand posts. The brands are encashing on the show's topicality and popularity bringing in their take on the template.

From food and beverage company- Swiggy, Mojo Pizza, PayTM, dating app Tinder to global ice cream brand Baskin Robbins India and contraceptives brand namely Durex and Manforce- looks like the whole brands circuit is rushing to bring their own synonymous pop-culture brand-take. Even Mumbai Police knows to being pop-culture warnings and notices to the public took to their handle and shared a 'stay at home' poster.

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Which lok do you belong to? #Travelxpdotcom #paatallok #travel #traveler #meme #paatallokmemes #trending #amazonprime #indianwebseries

A post shared by Travelxp.com (@travelxpdotcom) on May 19, 2020 at 5:30am PDT

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We're always up for Swarg Lok, aren't we? Enjoy a heavenly taste with our 2X Toppings Pizzas #MojoPizza #PizzaLove #2XToppings #SwargLok

A post shared by MOJO Pizza (@mojopizza) on May 18, 2020 at 10:25pm PDT

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Yeh Parents Lok hai . . . . #Yuvaa #WeAreYuvaa #WeTheStories #paatallok #paatallokmemes #paatalok #indianparents #desiparents #desimemes #memesofinstagram #jaideepahlawat #primevideo #memesdaily #memelife

A post shared by Yuvaa (@weareyuvaa) on May 18, 2020 at 10:47pm PDT

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Ride towards a pollution free future. #paatallok #amazonprime #environmentfriendly #pollutionfree #ev #EMobility #topicalspot #creativespot #ecofriendly #BluSmartIndia #socialsamosa

A post shared by Blu Smart (@blusmartindia) on May 19, 2020 at 4:43am PDT

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The more you binge, the closer you'll get to #PataalLok. Even the odds by ordering enough ice cream tubs from Zomato or Swiggy. Order, order, order. 🔨 #BRWithYou #BaskinRobbinsDelivers #StayHome

A post shared by Baskin Robbins India (@baskinrobbinsin) on May 18, 2020 at 9:03am PDT

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Make this Lockdown a SwargLokdown. Stay recharged with MobiKwik. #Billpayment #BroadbandBill #PrepaidRecharge #OneTapPayment #OneTouchPayment #ElectricityBill #DataRecharge

A post shared by MobiKwik (@mymobikwik) on May 18, 2020 at 2:01am PDT

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For the most important cases of your life. 😉 #PaatalLok

A post shared by Durex India (@durex.india) on May 19, 2020 at 7:02am PDT

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#PaytmKaroSafeRaho in every lok. 📲

A post shared by Paytm (@paytm) on May 19, 2020 at 2:27am PDT

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@primevideoin yeh Maine Instagram pe padha hai #paatallok #memes #primevideo #amazon #binge #watch #series #indian

A post shared by BARNEYS (@barneys.india) on May 19, 2020 at 5:54am PDT

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Grih-Lok is the safest! #GrihLokIsTrending #StayHome #staysafe

A post shared by Mumbai Police (@mumbaipolice) on May 18, 2020 at 8:57pm PDT

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Bigmoji bhejne vaale ko humaesh swarg lok ki prapti hoti hai.. . . . . . . . . #topicalspots #topicalposting #topicals #topicalmoments #marketingmind #paatallok #brandmarketing #primevideo #socialsamosa #brandpartners @officialsocialsamosa

A post shared by Bobble Indic Keyboard (@bobble_keyboard) on May 17, 2020 at 6:35am PDT

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Well, that's how we have always liked! #PataalLok

A post shared by Manforce Condoms (@manforceindia) on May 18, 2020 at 7:39am PDT

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Humne yeh whatsapp pe padha tha 🔥

A post shared by Tinder India (@tinder_india) on May 17, 2020 at 2:01am PDT

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They said lockdown, I heard lokdown @primevideoin #PaatalLok

A post shared by Swiggy (@swiggyindia) on May 16, 2020 at 8:29am PDT

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Shastro me likha hua he ye . Get Your Beyoung Safety Mask Now 😷😷 ✔ Reusable/Washable ✔ 100% Cotton, Breathable Fabric ✔ Double Layer For Filtration ✔ Comfortable Earloops ✔ Anti-Pollutant . Shop Today at www.beyoung.in (Link In Bio ) . We have initiated the delivery of the essentials products at specific pin-codes. The delivery of the non-essentials will be started after the lockdown is lifted. . Free Shipping | COD Available | No Hidden Charges . #Beyoung #BeyoungSafetyMask #safetyfirst #Safetymask #Masks #wearmask #essentials #safetyessential #Beyoungessential #Beyoungmask #Printedmask #GraphicMask #Reusable #Washable #DoubleLayer #Corona #Coronavirus #covid19 #coronaindia #GreenZone #RedZone #OrangeZone #socialdistancing #paatallok #swarglok #dhartilok #amazonprime

A post shared by Beyoung (@beyoung.in) on May 19, 2020 at 5:26am PDT

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#paatallok #pataallok . . . #du #delhiuniversity #universityofdelhi #southcampus #northcampus #amityuniversity #students #campus #ipubuzz #amityuniversity #students

A post shared by Delhi College News (@festory.in) on May 19, 2020 at 4:26am PDT

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Everyone is stuck in #PaatalLok for now! 😪 . . . . . #PaatalLokMemes #AmazonPrime #MemeOfTheDay #TravelMeme #Covid19 #LockdownMemes #Coronavirus #TravelAgain #Travellers #IndianMemes #AnushkaSharma #QuarantineAndChill #AmazonPrimeVideo #paatallok #paatallokmeme #humour #memeoftheday #stayhome #staysafe #coronavirus

A post shared by FabHotels (@fabhotels) on May 19, 2020 at 1:00am PDT

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Always lok for a woofadar dost in difficult times. If a dog loves a man, he's a good man. If a man loves a dog, he's a good man. Ye fact hai, maine WhatsApp par nahi padha hai. 🐶 . . #PaatalLok #Lockdown2020 #QuarantineAndChill #amazonprimevideo #primevideo #QuarantineStories #HomeDelivery #pataallok #Essentials #DogLovers #dogloversofinstagram #petsupplies

A post shared by Dunzo (@dunzo_it) on May 18, 2020 at 7:35am PDT

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This crossover of formats was inevitable. MIM has got everything covered! #CreativeSpot #TopicalTrends # MIM #Dissect #FamilarFastFunds #SocialSamosa #ViralMarketingTrends #NoBrokeScenes #QuickCashLoans #trendingformat #paatallok

A post shared by moneyinminutes (@moneyinminutes.in) on May 19, 2020 at 1:56am PDT

Definitely, Paatal Lok is not just making waves all across for its thriller content that has been winning appreciation from industry as well as audience but is winning on other fronts. It is definitely the new hot topic. If you haven't watched it yet? You are missing out. Catch it on Amazon Prime Video now!