TrueFan, a celebrity- fan engagement platform, launched their campaign #StarKaYaar with Hrithik Roshan, Kareena Kapoor, Ranveer Singh and Tiger Shroff. These superstars took to their Instagram and announced their exclusive partnership with the brand. The recently launched platform has secured $4.3 million in funding from prominent investors like Ronnie Screwvala, Mayfield India and Saama Capital.

On their respective Instagram handles, the celebrities were seen in their true personas, where Ranveer said `Dikhao apna pyaar aur ban jao mere yaar!`, to which fans responded, `Apna time aagaya`. Kareena danced to the tunes of her iconic number `Bebo mein Bebo` to which fans expressed their excitement over being able to connect with their beloved star, commenting `Aap hamari favourite ho`. While Tiger flaunted his 'Heropanti' it was his fans who rose to the challenge to prove their 'Fanpanti'. Hrithik bowled his fans over with some startling fun-facts and in his quintessential `Ek pal ka jeena` style invited his true fans to rendezvous with him. The celebrities also encouraged their fans to play quizzes on the application and win a personalised video message from them.

The gram went gaga over these celebrity videos, which have collectively reached a total of 46,08,155 views and 13,549 comments.

`We are glad to see fans react so positively to the platform where they can now access their favorite celebrities. Our app downloads have increased exponentially and the response to our campaign #StarKaYaar is quite overwhelming and encouraging. We aim to grow the platform by enhancing our celebrity portfolio continuously and by fulfilling the dreams of millions of true fans out there.` said Nimish Goel (CEO & Co-Founder, TrueFan)

Talking about their association with the platform the celebrities commented:

`TrueFan gives the fan-celebrity relationship a unique and engaging dimension through gamification. It is an immersive and highly engaging platform and I'm excited to partner with them.` said Ranveer Singh

View this post on Instagram

Bittoo se lekar Murad, fans hain mere sabse hard! Mere yaaron mere pyaaron.. karo Quizzes shuru! Download the TrueFan app now and you can win a personalized video message from me! Link in my bio. #TrueFan #StarKaYaar @truefan_official

A post shared by Ranveer Singh (@ranveersingh) on Sep 5, 2020 at 10:44pm PDT

`I've been very fortunate to have loyal fans throughout my career and now I have a chance to interact with them personally. It's this thought that got me excited to partner with TrueFan,` said Kareena Kapoor

View this post on Instagram

Aap convince hue ki main aur bolun? 🤭 Download the TrueFan app now and you can win a personalized video message from me! Link in my bio. #TrueFan #StarKaYaar @truefan_official

A post shared by Kareena Kapoor Khan (@kareenakapoorkhan) on Sep 7, 2020 at 11:07pm PDT

`My fans have been my constants by always supporting and cheering me on. I'd love to have a heart-to-heart with them and TrueFan helps me do just that. I am happy to exclusively partner with the platform and be closer to my fans.` commented Tiger Shroff

View this post on Instagram

Kya aapki FANPANTI meri HEROPANTI se hai zyada hard? It's time YOU prove it! Download the TrueFan app now and you can win a personalized video message from me! Link in my bio. #TrueFan #StarKaYaar @truefan_official

A post shared by Tiger Shroff (@tigerjackieshroff) on Sep 10, 2020 at 10:30pm PDT

`It is a pleasure to launch TrueFan to the Indian audience. The association forges a personalized bond with my audience while overcoming geographical boundaries. My congratulations to the minds behind the innovative virtual interface platform, True fan. I look forward to the launch with excitement." said Hrithik Roshan

View this post on Instagram

In the times of social distancing, while we connect online, True Fan gives you and I, a chance at a closer interface. Browse, play and connect with me for a personalized video message from yours truly :) App link in bio​ #TrueFan #StarKaYaar @truefan_official

A post shared by Hrithik Roshan (@hrithikroshan) on Sep 13, 2020 at 9:59pm PDT

In pursuit of rewarding and celebrating the true spirit of Indian fandom, TrueFan brings fans and celebrities closer in the most memorable way, all at the price of a cup of coffee. This platform aims to fulfill the dreams of millions of Indian fans who would go leaps and bounds to catch a single glimpse of their favourite celebrity.

TrueFan is a platform that aspires to connect fans to their favourite celebrities in the most personal and meaningful ways.

It caters to the everyday Indian audience who've grown up enacting dialogues from Bollywood movies, copied hairdos of their beloved 'heroes' & 'heroines' or turned into bathroom-singers with their favourite love songs. It allows these very 'true fans' to interact with their dream stars at a price that does not hit the pocket.

The platform is simple and easy to use. All the user has to do is answer a series of fun questions around the life of their favourite celebrities and the winner, or in this case, the 'TrueFan', stands a chance to win a personal interaction with his/her favourite star, while all the other fans get assured cash prizes. Thus, the platform operates on an easy win-win module that has something for everyone.

Founded by Nimish Goel, Nevaid Aggarwal, and Devender Bindal in January 2020, TrueFan has roped in some of the biggest Bollywood celebrities to create memorable celebrity-fan interactive experiences.