She is basking in the glory of her reign over Bollywood. And why shouldn`t she? She has virtually devoured every competition that could come her way, bagged some of the best roles and stormed into the hearts of some of the Hollywood agents who want to cast her as the "current flavour of the season."

Shahrukh Khan wants her to be paired with him in three of the four films he`s doing. But the one actress who is frowning is Kareena Kapoor. Ms. Rai has replaced the Kapoor girl in not one but three of the films she was the original choice for. And all of them have the Khan in the lead, including his home production.

Bebo`s marketability has taken a beating while Ash`s stocks are on the rise. With international recognition coming her way compliments galore. Even the world`s highest paid actress, Julia Roberts found Ash, "unassumingly beautiful."