Ekta Kapoor is from that bunch of few people who like to keep things simple in life. It's another issue that she has spent considerable time in the television industry and has gained accordingly but her simplicity is still a major side of her character.

Most of the people in this industry like dicing themselves up and looking at them we wonder if some make-up shop has been robbed but we have noticed that Ekta has always kept it simple.

For her work comes always first and then everything else.

We spotted Ekta in a Juhu hotel promoting her new flick "Bollywood Ka Ticket".

She came out of her car flaunting a white top with a black sleeveless and a long pink skirt and of course how can we forget her trademark tikka. Ekta was looking simple and sweet as she always does.

We really admire Ekta's concept, both for her serials as well as for keeping it simple.