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Even though this week sees only two movies releasing [Jai Veeru releases on Holi which falls on 11th March while
Gulaal sees a conventional Friday release on 13th March], it's the week ahead that is turning out to be scary
indeed. Reason? At last count there are at least five films that have been confirmed for arrival on 20th
March.
Unbelievable, but true! These films are Aloo Chaat, Barah Aana, Firaaq, Heaven On Earth (Videsh) and Straight.
Ironically, the only film out of this list of five that has seen some kind of promotion coming its way is Aloo
Chaat.
A light hearted feel good romantic comedy, it is the only quintessential commercial film of the
week and is expected to have audiences warming up to it.
The other notable film of the week is Heaven On Earth (Videsh) in which Preity Zinta has come up with an award
winning performance.
The film is being released in its dubbed version sans any promotion and even if it
intensifies over the next fortnight, it is hardly expected to excite the audience enough to make them walk over to
the theaters. Moreover, the film seemingly has a serious theme to it which would only restrict the footfalls
further.
Straight The third movie of the week is Straight and yet again it's the zero promotion factor that is hampering it's
prospects. Starring Vinay Pathak and Gul Panag in the lead roles, it could have been seen some buzz around it
but surprisingly the makers are choosing not to do that.
Which brings us to the remaining two films of the week - Barah Aana and Firaaq.
One can't remember when was the last time when two films starring Naseeruddin Shah were released on the
same day. However, this is happening this year with the release of Barah Aana and Firaaq.
However,
both the films come with zero hype and publicity, which means that they may just about go unnoticed. Out of the
two films, Firaaq may still do a little better due to its ensemble cast and multiple awards that it has won
internationally.
Still, if the makers choose to keep mum till the day of the release (in the same manner
as they are today), then the film hardly stands any chance at the box office.
This is not the only week where Bollywood gets cramped for space. In the week to follow, there are three films
confirmed for release - Aa Dekhen Zara, Ek - The Power Of One and Sikandar, hence raising the count of March
releases to 13 (if one includes 13B, Dhoondte Reh Jaaoge and Karma Aur Holi which released on 6th March)!
Saturday, March 14, 2009 11:36 IST