Sonali Bendre Henkel India Limited announced the re-launch of its flagship dishwash brand Pril, a key player in the utensil cleaner category. Pril Liquid is now re-launched as Pril Perfect.

Pril's transformation to Pril Perfect will be reflected in its new logo design, packaging and brand ambassador.

Pril has also roped in Sonali Bendre as the new Brand Ambassador. As part of the deal, Sonali will feature in the new Pril commercials, the first of which will hit the leading TV channels.

Says Mr. Jayant Singh, Managing Director, Henkel India Limited, "We are happy to sign up Sonali Bendre as the new face for Brand Pril. Over the years, Pril has stood for best quality that our consumers can depend upon. We believe Sonali epitomizes the values of Pril and we are confident of the success of this relationship."

Speaking about the tremendous potential of the brand, Sonali said, "Today, a product like the new Pril Perfect is invaluable to every household. I'm proud to be associated with Pril, a brand that provides top notch quality and constant innovation in every drop. Pril is a must have in my kitchen."