Madhavan is on a high after his horror flick 13 B was a super hit success. His movie was screened in the Shanghai film festival. Madhavan has his kitty full with a lot of big banner projects coming up. He shares the screen with Aamir Khan in 3 Idiots and Amitabh Bachchan in Teen Patti.

And now, Madhavan who has shifted his base to Bollywood, has recently signed up with Bling! Entertainment Solutions Pvt Ltd. His last Airtel ad with Vidya Balan was a super success and he has been getting a lot of offers since then.

Says a source, "Madhavan has signed up with Bling! as Bling! Is the number one company that handles endorsement deals for a lot of well known celebrities. Bling! And Madhavan are sure to go a long way along."

Atul Kasbekar, Ceo, Bling Entertainment Solutions Pvt Ltd, says, "We at BLING are very excited to work with Madhavan, as today with his current line-up of films like 3 Idiots, Teen Patti and his projects down South, he is all set to be the biggest Pan-Indian star and hence will occupy of the unique slot of being the only star who can appeal across the country."