At the press conference called at his residence on Tuesday evening to talk about the threat to his life from Salman Khan, Vivek was calm, composed and cool. The occasion turned out to be another opportunity to promote his brand of cola, Coca Cola.

Passing around glasses of coke, Vivek told the mediapersons, 'Have coke. Stay cool', a literal translation of the coke catchline. But, what tickeled everyone's ribs was his remark, 'Salman Khan called me 41 times in a single night ... and I am not even a beautiful woman!'