Vidya Balan's popularity is growing day-by-day. The actress has just inked a brand endorsement deal with Dabur.

A source said, "Dabur launched skin care product called Dabur Vveda. Vidya Balan is the official brand ambassador of the skin care range."

Vidya made a meticulous study of the product before saying yes to the deal. "Vidya believes in Ayurvedic healing too. Ayurveda heals from the roots and Vidya was impressed by Dabur's detailed caring towards the skin range products, " said the source.

Interestingly, besides Vidya, Amitabh Bachchan has been the Dabur brand ambassador.

There's definitely some enigmatic connection between Vidya Balan and Amitabh Bachchan. First it was their voice- after Bachchan's baritone voice, it was Vidya's voice that was voted as the most popular. And now; the Dabur deal, plus there's Pa.