There is a good news and a bad news for James Bond, Pierce Brosnan. The good news is that the actor has been awarded an honorary Order of the British Empire for his "outstanding contribution" to drama and the British film industry. The bad news is he will be replaced in India by none other than Amitabh Bachchan to promote international suiting giants Reid and Taylor.

"It is a privilege and an honour to be considered a brand ambassador and I sincerely hope that I can contribute in my own way to make Reid and Taylor's vision to reach Indian's a reality," says Bachchan who was signed for an undisclosed amount. He said this was the first time he was endorsing a clothing brand and that is why it was more important for him.