Aishwarya Rai Bachchan is now taking interest in resurrecting ABCL (AB Corp) and helping out with the marketing and promotion of Amitabh Bachchan's forthcoming film, Paa.

She wants Paa to do really well as it stars Amitabh and her hubby Abhishek. She is taking all the marketing decisions related to the film and she also has a say on how to promote the film. Her ideas are appreciated by the Bachchan men.

Paa has a different story with Abhishek playing Amitabh's dad.

To make the film a commercial success, various strategies are being made. Aishwarya has also suggested a lot that they could do to promote the film. Paa will release in a month's time.