Whether Shah Rukh Khan used a Linc pen to sign on the dotted line when Linc Pen renewed its contract with the superstar for a further one year, may not be known. But what is known is that the company is very happy with its brand ambassador.

According to the company's spokesperson, Linc's national share has grown and this year they are already growing sales at 15% as compared to 7% last year.

It seems not just in films, Shah Rukh seems to be in synch with the public even when it comes to Linc pens. So while on one hand a big cola brand like Pepsi has dropped SRK as their brand ambassador, the King Khan is still a mega favourite many other brands.