Believe it or not but a couple of upcoming actors along with Jimmy Shergill, have crushed Sanjay Dutt's Lamhaa at
the box office.
Along with star studded Lamhaa, three small films – Tere Bin Laden, Udaan and Mel Karade
Rabba (in Punjabi) clashed with each other at the box office.
However, the unthinkable happened with each
of the three films succeeding at the box office (in varied degree, of course) with an exception of Lamhaa that got
totally whitewashed.
While Tere Bin Laden, a small budget comedy, ended up garnering more than 5 crores in the first week, hence
instantly turning out to be a successful venture, Udaan too fared decently by netting over 2 crores.
In fact,
the promotion of both the films was quite varied with Tere Bin Laden keeping it all aggressive and Udaan being
subtle.
However, in their own small ways, Tere Bin Laden and Udaan have turned out to be average affairs.
Also, they are continuing to be played in few shows at the least which means added moolah on a consistent note for
some more days to come.
The biggest surprise though has come from the Punjabi film Mel Karade Rabba which has taken the Punjabi circuits
by storm.
Whether it is India (Punjab, Haryana) or overseas (Canada, Australia, UK, and US), the film is
creating new records by being spoken about in the same vein as Gadar, Singh Is Kinng and believe it or faint, even 3
Idiots. Also, it is not the matter of print average which is doing the talking here.
In fact, sheer gross
collections are so high that the film has now fetched a blockbuster status for itself in one week flat.
All this means that Lamhaa was pretty much ignored as audience didn't care for a film that was sold as an 'issue
based' outing.
Mixed reviews followed minimal word of mouth from audience as well since not many were
even aware about the film being released; let aside talking positively or negatively about it.
An 8-crore first
week means that the film turned out to be an out and out disappointing fare for its makers. A disaster at the box
office, it is not expected to find much patronage on home video and satellite circuits as well.
Monday, July 26, 2010 11:34 IST