Imran Khan replaces Akshay Kumar and Shahid Kapoor as ambassador for leading brand

Imran Khan has replaced Akshay Kumar and Shahid Kapoor as the sole brand ambassador for denim brand Levi Strauss & Co. He stands to earn Rs 5 crore annually, as per the freshly drawn contract.

The seemingly low-profile actor has been busy signing films and inking fresh endorsement deals. Previously, he replaced Hrithik as brand ambassador for Coca-Cola. Sources reveal that a commercial directed by Dibakar Banerjee for the brand featuring Imran and Kalki Koechlin received positive feedback.

Khan is being aggressive about his marketing strategy, says our source, adding, "The success of his last film has worked in his favour. He's very popular with the youth which is why he's getting offers from brands representing the segment. He's extremely conscious about what brand he endorses. Despite getting several offers everyday, he's being very selective."

Apart from signing ads, he has also recently bagged his first Yash Raj project with Katrina and is also working in Dharma Productions' next with Kareena. Imran's next release will be Kunal Kohli's Break Ke Baad in November.

Says Imran, "I would like to do endorse products I use or believe in. I have been wearing Levi's for years and Coke is all I drink." About the success of his cola commercial he adds, "I have been told that they have seen an increase in their market share."