Anusha was aware of Peepli Live promotional strategies

Anusha was aware of Peepli Live promotional strategies
Friday, November 19, 2010 17:10 IST
By Santa Banta News Network
Defending her filmmaker husband Aamir Khan, first time director Kiran Rao says Anusha Rizvi, who has disassociated herself from "Peepli Live" over the credit controversy, was aware of all the promotional strategies designed for the movie.

"Anusha was very much aware of the promotional strategies. She had shot all the trailers herself. It was a decision taken by the entire team together. I am not aware how she feels about it now," said Kiran.

She is gearing up for the release of her directorial debut "Dhobi Ghat" and says her film is an art house movie and might not have as much mass appeal as "Peepli Live" because the latter was in many ways a mainstream cinema.

"Actually 'Peepli Live' is more of a mainstream film than mine. For one, it is entirely in Hindi and also it's a satirical comedy so there is lots of humour in it. Though it's a dark comedy, people could connect with it."

"As we went along (with the promotion of 'Peepli Live'), we were keen that the film should also reach out to people who are being talked about in the film. So the effort was definitely to reach out with our promotion and to interest them.

"A huge amount of distribution offer came from distributors, so number of prints were much higher than what we intended. So definitely 'Peepli Live' had a more mass appeal than may be my film will have," she added.
Rajkummar Rao's Fierce Gangster Avatar in Maalik Hits Cinemas on this date!

After an overwhelming response to their intense poster, Tips Films and Northern Lights Films have finally

Tuesday, February 18, 2025
From Zakir to Bassi to Munawar: JioHotstar Unveils 20 Original Shows, Showcasing Your Favorite Creators Like Never Before!

JioHotstar is set to redefine India’s entertainment landscape, introducing ‘Sparks’, a flagship creator-driven

Tuesday, February 18, 2025
What Happens When Parents Go 'Modern? Kaushaljis vs Kaushal Trailer Unveils a Hilarious Generational Face-Off!

What happens when the generation gap takes an unexpected and hilarious turn? The much-anticipated

Tuesday, February 18, 2025
Grazia India's February cover star, Veer Pahariya, talks about his Bollywood debut, pushing boundaries, and cutting out the noise!

Grazia India's February issue turns the spotlight on Veer Pahariya, who made his big Bollywood debut

Tuesday, February 18, 2025
Seerat Kapoor's Regal Charm: A Perfect Fusion of Tradition, Luxury, and Modern Sophistication!

Tollywood and Bollywood diva, timeless grace and fashion icon Seerat Kapoor steals the show as

Tuesday, February 18, 2025
ADVERTISEMENT
ADVERTISEMENT