Suniel Shetty's Popcorn Entertainment seems to be going from strength to strength. The latest from it is an innovative concept called Bollywood Tourism, likely to be a sell out in the tourism industry from day one, reports Bollywood Trade.

"It is a joint venture between Popcorn Entertainment and Travel Mart India Ltd that will cater to non-resident Indians and foreign tourists who are curious about Bollywood and the way films are shot here," said Manoj Gursahani, chairman of Travelmart and Shetty's partner in Popcorn.

Travelmart has created a set-up at Filmistan studio where tourists will go through a two hour-long song and dance sequence, showcasing the techniques that go into the making of a film.

There will be no stars performing in the song and dance sequence, but Gursahani said they can also have stars making special appearances if their clients were keen on having a particular star.

A subsequent round of major post-production and dubbing studios will complete the behind-the-scenes experience.