Kareena Kapoor is Bollywood's most sought after actress in the brand endorsement circuit according to the latest Television Audience Measurement (TAM) reports.

With 13 brands riding on her, Bebo remains unmoved with labels of being 'the best' or 'the most sought after'.

Says Kareena, "I don't put a value to my worth. I'm not a product you can pick off the shelf. I have always been selective about what I endorse and the work I do. And I have always been exclusive."