While Indian cinema is neck deep in sleaze and sex-spate, various media organisation from the west are busy covering this bold new face of of Bollywood.

A group of journalists from the BBC recently flew down to Mumbai to do an exclusive story on the sex festival in Hindi cinema. Time magazine is also planning (un)cover the never-seen-before facet of allegedly coy tinsel-town.

A group of students from Pakistan who came visiting were ‘dying' to see all those sex films before they saw the Taj Mahal or any other places of historical or other interest or go into a shopping spree.

We must say, the 'hard-work' put in by Mallika Sherawat, Neha Dhupia, Shefali Zariwala, Isha Koppikar, Payal Rohtagi et al is finally paying off. What you say?