That T-Series and Himesh Reshammiya have had a long, close and successful association has been known for quite some time.

The two have now decided to come together again with HR Muzik Limited's new production Damadamm, the music rights of which are with T-Series for perpetuity. After the expenses and the publicity costs, the profits will be shared equally between both.

Incidentally, the music rights of the film Bodyguard, the music of which is by Himesh is the music director, are also with T-Series.

The long and fruitful association between T-Series and Himesh goes a long way back, to the latter's first film, Pyar Kiya To Darna Kya in 1998. Since then, the two went on to create a formidable team, in the process churning out some of the topmost selling albums of the millennium, including Tere Naam, Aashiq Banaya Aapne and Aap Ka Suroor among others.

Damadamm stars Himesh Reshammiya who is also the music director of the film. It is directed by Swapna Joshi. This T-Series- HR Muzik tie-up will also continue for all future HR Muzik products.