Composers Shankaar-Ehsaan-Loy have been roped in as the brand ambassadors for Philips Lifestyle Entertainment in India.

"It's an honour to be associated with a brand like Philips that has always been close to our hearts. We have been associated with Philips as a consumer for years and now being professionally connected to the brand makes us all the more excited, " said a statement released by the composers.

"As musicians, we are always looking at ways to deliver our music in its purest form so that the listeners can feel the emotions behind each note. We all use and prefer Philips products for our music as the experience is quite real."

The brand launched their 'Feel the Music' (FTM) campaign, which will carry forward the their Obsessed With Sound philosophy.

"Philips has been obsessed with sound for over 80 years, putting our passion for authentic sound quality into the heart of every Philips audio product. Our aim is to offer solutions that deliver the most authentic sound just the way the creators intended it to be, " said Anjan Bose, business head and vice president, Consumer Lifestyle, Philips India.