The trade pundits and industry insiders may well have labeled 'Dil Maange More' as a non-happening fare at the box-office but producer Nikhil Panchamia is least perturbed by the disparaging business reports about the film.

"That's because I know best what kind of business the film has done. It has worked best where it was supposed to among the metro and up market multiplex audience. Besides it drew packed houses in the weekend shows at places in Nagpur and Hyderabad, that too in its second week. Even if the film has done a little above average, the distributors are not complaining simply because it was sold at a nominal price," Panchamia justifies his stand.

But hasn't the title problem with Pepsi affected the overseas business of the film? "It is a non-issue as far as the film is concerned. Since I had already released the overseas prints of the film the controversy did not affect the overseas release. Besides we have already reached an amicable settlement on that," he says.

More intriguing than the business of the film are the endless calls that Panchamia and his production team have received from Shahid Kapur fans in neighboring Pakistan, where the VCDs of the film are in active circulation.

"They are under the impression that the number on Soha's phone when Shahid calls her up in one particular scene, is Shahid's cell number. In effect it is the number of the executive producer of the film who is having a tough time coping up with calls. I am sure the Samsung people will be most happy with this since it is proof enough that the brand has been clearly noticed," smiles Panchamia.