Popular women's wear brand Van Heusen Woman on Wednesday announced 'Rockstar' girl Nargis Fakhri as their Brand Ambassador.

"Van Heusen Woman, a brand which favors the confident, bold yet elegant femininity, did not have to look any further to find the right ambassador who would perfectly define the Brand's image when they discovered the exquisitely svelte and beautiful, the bold Nargis Fakhri," said a company spokesperson.

Nargis, who's recently burst on to the Bollywood scene with Rockstar has been a New York based super-model.

The brand is on the cusp of a steep growth and is well poised to extend its appeal to a large western-wear sporting audience, while Nargis's career is set to take off equally well.

"The elegance and confidence she brings to the table is highly desirable and aspirational for today's women," said the spokesperson.

The Van Heusen Woman brand offers women clothes that are in vogue, comfortable and refreshing - while being faithful to its core philosophy of clean lines, traditional soft and solid pastel tones, with shapes and forms that breathe easy.

"And Nargis Fakhri blends closely with this chic factor of the brand with her refined beauty and flawless style. The spirited personality and impeccable charm she exudes thoroughly reflect the brand's values," the spokesperson said.

In her first campaign for Van Heusen Woman, Nargis Fakhri will feature in the brand's new range of dresses, which is the centre piece of the Autumn-Winter season.

Shot by internationally acclaimed photographer Justin Polkey, the campaign sees Nargis in a whole new avatar: a go-getter with a wardrobe to boot.

In an array of sharp, yet feminine dresses, Nargis will be seen in lace sheath, stripes, animal prints, florals, paired with unlined blazers, parka jackets, suede coats, offset by oversized belts and maxi envelope clutches.