Jai Kalra has ended up recieving more fame through his small screen stint as Vikran Shergill of "Bade Acche Lagte Hain" than he got through his Bollywood debut, "Page 3". The model-turned-actor is only referred to by his on-screen name these days.

Jai, who plays the role of protagonist Ram Kapoor's closest friend in the Sony Entertainment Television show, says wherever he goes, people call him Vikram.

On a recent holiday with his family in Goa, he experienced the identity crisis.

"Any public place that I visit now, I am called by my screen name. In Goa, even the hotel staff addressed me as Vikram thinking that it's my real name. It happens so frequently now that I have automatically started responding to it," said Jai, who played an aspiring model in "Page 3".

The actor earlier, featured in TV shows like "Kis Desh Mein Hai Meraa Dil" and "Bhaskar Bharti".