/> When it comes to promoting and helping colleagues and friends from the film fraternity in popularizing their products, Shah Rukh Khan is a yaaron ka yaar.

He proved it once again at a recent awards function.While co-hosting the event with Vidya Balan, he told the audience to please go and see Kunal Kohli's next film.

The film in question is Kohli's under-production untitled film which he has just finished shooting.

Kohli who was present on stage when the incident happened, said, "It was really very sweet of Shah Rukh Khan.He was on stage co-hosting the show with Vidya Balan.

I went up on stage to give Priyanka Chopra an award, and I said I hoped she'd get one next year for my film. Shah Rukh turned around and asked me, ‘What is this, plugging your film at any given opportunity?

' I told him, ‘Sir, I learnt it from you only.' Then Shah Rukh announced to the audience that they must watch my film next year. I thought it was a thoughtful gesture."