`Ek Main Aur Ekk Tu` going steady at box office

`Ek Main Aur Ekk Tu` going steady at box office
Tuesday, February 14, 2012 12:31 IST
By Santa Banta News Network
The Imran Khan-Kareena Kapoor rom-com picked up the tempo over the weekend after registering dull numbers on its opening day.

Though the film didn't register great opening numbers, Ek Main Aur Ekk Tu did very well on Saturday-Sunday to make the numbers required. The tradesmiths are sure it's a plus movie and are hopeful about it faring well during the second weekend too.

Recalling the below average opening numbers at Rs 5.25 crore India net, trade analyst Komal Nahta says, "The general perception on Friday was that it wasn't possible for the film to do well.

However, the collections picked up by 40 per cent on Saturday and another 10 per cent on Sunday. No wonder the numbers went up to Rs 7.5 crore on Saturday and Rs 8.5 crore on Sunday."

It is learnt that producer Karan Johar who spent Rs 36 crore on the Imran Khan-Kareena Kapoor rom-com has already recovered 60 per cent about Rs 21 crore from the rights for satellite, music and home video.

However, the movie hasn't registered as decent numbers in smaller towns and single screens. Delhi-based distributor Sanjay Ghai attributes it to the makers targetting the youth in urban India as their audience.

"Unlike the multiplex audience that has liked the movie, people in the single screens aren't getting it. The collections are just about average in the single screens," he points out.

Ghai points out, "Bombay, Delhi-UP, Punjab and Mysore are the territories that are getting the largest audience."

On the other hand, Hollywood films aren't having a great run at present. According to a multiplex head honcho, despite good reviews, Steven Spielberg's Oscar nominated film, War Horse didn't register good figures.

The trade is certain that the upcoming release, Ek Deewana Tha won't affect EMAET's second weekend in the theatres. "There's just no distinct buzz about it," they conclude.
Rajkummar Rao's Fierce Gangster Avatar in Maalik Hits Cinemas on this date!

After an overwhelming response to their intense poster, Tips Films and Northern Lights Films have finally

Tuesday, February 18, 2025
From Zakir to Bassi to Munawar: JioHotstar Unveils 20 Original Shows, Showcasing Your Favorite Creators Like Never Before!

JioHotstar is set to redefine India’s entertainment landscape, introducing ‘Sparks’, a flagship creator-driven

Tuesday, February 18, 2025
What Happens When Parents Go 'Modern? Kaushaljis vs Kaushal Trailer Unveils a Hilarious Generational Face-Off!

What happens when the generation gap takes an unexpected and hilarious turn? The much-anticipated

Tuesday, February 18, 2025
Grazia India's February cover star, Veer Pahariya, talks about his Bollywood debut, pushing boundaries, and cutting out the noise!

Grazia India's February issue turns the spotlight on Veer Pahariya, who made his big Bollywood debut

Tuesday, February 18, 2025
Seerat Kapoor's Regal Charm: A Perfect Fusion of Tradition, Luxury, and Modern Sophistication!

Tollywood and Bollywood diva, timeless grace and fashion icon Seerat Kapoor steals the show as

Tuesday, February 18, 2025
ADVERTISEMENT
ADVERTISEMENT