Bollywood actor Katrina Kaif will now be endorsing chocolates.

S K Industries, a leading player to offer services in food processing and beverages, on Wednesday announced it has signed Katrina as the brand ambassador to endorse their newly launched chocolate product called ‘Choc On'.

Katrina will feature in all the brand communication across the media.

S. K Jain, Managing Director, S.K. Industries said: "We could not have founded a better choice than Katrina to endorse our product, since her star power brings perfect blend of beauty and poise to the brand- the irresistible."

Katrina said: "Everyone loves chocolate and I am no exception. I am happy to endorse a chocolate brand. I think the product and the ad are both very well made and I hope viewers will enjoy the ad and the product."

Katrina will soon be seen with Choc On in an extensive all India multimedia campaign estimated at a marketing budget of Rs. 20 crore.

The TVC will showcase Katrina adorning looks of fairytale girls Cinderella and Red Riding Hood.