In his first ever major ad campaign, Ajay Devgan has been signed as the brand ambassador of Whirlpool appliances. Ajay will be featuring with wife Kajol, in a series of ads for Whirlpool products, targeted at the family audiences.

He is said to have signed the campaign for a whopping price though a source reveals it was not so much the price as the unique concept of the ad that got him to give a positive nod for the campaign.

Famous hair-stylist, Alim, has specially designed Ajay's look for the commercials.

'It is true that I am working on Ajay's look for the campaign. It will be a very different Beatles look of the 70s, portraying Ajay as a typical family man. The first of the commercial will be shot on March 24 and March 25 and I am looking forward to it,' Alim confirmed the development.

It may be recalled that Ajay's new hair-do for John Matthan's film has also been achieved by Alim.

'The suave and stylized look was specially designed in keeping with his character of an ad agency boss in the film. It was a challenge working on that look and the outcome was just the way I had wanted it to,' Alim recalls.

Incidentally, this is Alim's fourth film with Ajay. 'The association with Ajay started with BHOOT, after which I worked on his look in KHAKHI, GANGAJAL and the to-be-released APAHARAN,' Alim informs.