True to the glamorous spirit of their film "Heroine", actress Kareena Kapoor, director Madhur Bhandarkar and producer Siddharth Roy Kapur held a stylish and glitzy promotional programme on a cruise here.

Kareena felt like a true 'heroine' as she alighted from a seaplane at the Jebel Resort here Monday evening for the cruise.

"True to the role that I am playing in 'Heroine', this event in Dubai has let me relive the moment of playing the role of a star once again," Kareena said in a statement.

Bhandarkar, who was impressed with the innovative strategy, said: "Only my 'Heroine' Kareena could have carried this off with much aplomb like her role in the film."

The team of "Heroine", which takes a behind-the-scenes life of a Bollywood actress, has been busy spreading a word about the film.

Kareena's peppy number "Halkat jawaani" has already caught the fancy of many of her fans, and the team hopes to grab more eyeballs with unique promotion ideas.

"We have planned the marketing of 'Heroine' very creatively and in sync with the glamour quotient of the film.

Kareena and Madhur have been involved in the planning process with us and we are happy to have this event in Dubai," said Kapur, managing director - Studios, Disney UTV.