Nowadays people can go to any extent to promote a serial! Just take the curious case of Devon Ke Dev... Mahadev. Reports insist that eight-year-old Sadhil Kapoor, who plays Lord Ganesh, cannot resist laddoos. Uff!

Now we all know that Lord Ganesh loved laddoos! But to say that the boy who plays the character in the serial also has the same craving, is taking journalistic drama a little too further! Lol.

In an article, the boy's father Kunal Kapoor insists, `He (Sadhil) is extremely fond of laddoos and doesn't eat any other mithai. I have to stop him from over-indulging.` Puff!

Now one would be goofy not to see through such an unintelligent gimmick! C'mon Life OK, you can do better. At least make it sound believable. Tch! Tch!