Actor, producer and director Sachin Pilgaonkar is all set to launch his daughter Shriya in a Marathi film based on father-daughter relationship.

UFO Moviez India Ltd, the world's largest satellite-based digital cinema network, and film production company Sushriya Chitra on Friday announced a film marketing campaign for the upcoming Marathi film Ekulti Ek.

Directed by Sachin Pilgaonkar, Ekulti Ek will be the debut film for his daughter Shriya.

As part of the contest, audiences (daughters) in UFO theatres will be invited to share their real life stories about what they have done for their fathers and winning father-daughter duos will be invited to participate in the film's promotion.

Incidentally, Sachin Pilgaonkar completes 50 years in the film world this year.

To celebrate the same, the actor-director is now launching his daughter Shriya with a new contemporary style of filmmaking with Ekulti Ek, which is an entertaining yet a sensitive saga of a father-daughter relationship.

`Every parent documents his/her child's every childhood memory in pictures. Even I did the same with Shriya. But now, she is all grown up girl and I decided to do something big for her. And that's my thought behind producing Ekulti Ek,` said Sachin Pilgaonkar on the occasion.

`I'm happy and excited to partner with UFO Moviez on this unique contest to bring real-life father-daughter stories to Indian screens. Today, Indians are increasingly sensitised to respect, honour and appreciate the multiple roles women play in our lives," he said.

"The father-daughter relationship is being explored in a special way in this film. By screening first-of-their-kind promos featuring daughters and dads in UFO digital theatres, we hope to establish a stronger connect with audiences,` said Sachin Pilgaonkar.

Shriya said, `Ekulti Ek is film in which my father's immeasurable experience and my rawness finds a beautiful balance.`