When young turk Sachiin J Joshi, the man behind Vikiing Ventures, roped in Sunny Leone to endorse his energy drink brand XXX, it naturally made news.

With the media in full attendance, Sachiin J Joshi got Harpreet Bachher to do an exclusive photoshoot of Sunny in different outfits, and the bundle of energy that Sunny is, she brought in her own energy to the shoot.


Said Sachiin J Joshi, "Sunny stands for Xcitement, XXX stands for Xtreme and when XX comes together with Sunny Leone, it is an Xperience. These are the three things that XXX stands for.

Added Sunny Leone, "I have tasted the drink and I love it. This is the biggest brand I have endorsed so far and I am very excited about it. I am glad that I am working with a multifaceted person like Sachiin J Joshi on XXX. "