Actress Madhuri Dixit plays a woman who forms a group of women vigilantes in "Gulaab Gang" and says it is a very powerful character.

She plays Rajjo, who brings together a group of women who dress in pink saris and fight against injustice in the Bundelkhand region.

"It's a very powerful character. As an actress, I am fascinated by it," Madhuri said here Saturday at the launch of a jewellery store.

"The message through the movie is also very strong," she added.

She is happy to have shot action scenes for the film.

"There is action in the film which I have not done so far in any of the movies," she said.

Directed by debutant Soumik Sen and produced by Anubhav Sinha, "Gulaab Gang" also features Juhi Chawla, Mahie Gill and Tannishtha Chatterjee in key roles.